This is the first of two episodes, part of a Vans global brand campaign - Always Pushing

Little Simz was the star of the show which drew parallels between the worlds of action sports and music, both sharing a mentality of constant progress

It's not all sunshine and rainbows. Skateboarding is defined by the idea of falling 9 times and getting up 10

We wanted to communicate this by creatively and aesthetically accentuating grit

Although we didn't shoot new imagery, the project was a challenge from a creative point of view due to the sheer volume of material that needed to be sourced, reviewed, curated and post-produced

However the truly colossal challenge came for production who had to chase down a bunch of photographers and filmmakers to acquire usage rights 🤠