Rapolas
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Today 05:15

👋🏻 I’m Rapolas, Sr. Art Director
Currently at Vans
Previously at AKQA
A total of 7 years of experience from both sides of the fence: agency & brand

Nike, Rolls-Royce, Sky, Gucci, Dickies, EA, RTL.
These are some of the clients I’ve worked with
‍
My skills lie in concept and art direction for video and photography, image making and branding. I’m quite hands on, but I also love guiding the transformation of an idea to an image, product or experience in the hands of collaborators

Check out my selected projects here

My eye candy here

And IG here 👁️🫦👁️🤳

You can reach me via email

Or just hit me on Whatsapp

Last but defo not least, a fun little campaign we did to launch a capsule collection with WP, Italy's first importer of americana clothing 🦅

WP played a key role in the development of the paninari - a youth subculture of posh kids obsessed with americana, girls and motorcycles

They'd hang outside of fast food spots, eating panini (sandwiches/burgers) from which their name comes from

We pay homage to the paninari while subverting one of its key principles - the paninari were boys only. Meanwhile our hero character, the gran gallo (top geezer 💪) is a girl

She symbolises the contemporary rebirth of the paninari, while her counterpart, the boy (same hair, same outfit, same bike) symbolises the past

There's a tension between the two

The film highlights some of Milan's hangout spots which were important to the paninari: Bar Basso and Gelateria Sartori

And the photography comes plastered with stickers which are a throwback to those found in paninari style magazines of the day

Credits
Art Direction & Design • Rapolas Vilunas
Creative Direction • Catia Oliveira
Illustration • Adouken
Photography • Raffaele Cariou
Film Direction • Pietro Coppolecchia
DOP • Arturo Brunetti
Editor • Filippo Patelli
Production • 2DM
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